There is no such thing as a beautifully designed website, that is built with the user in mind and produces a great user experience. A lot of the time, we focus on the design but forget about the content. An effective website is an essential part of the digital arsenal for any business. Getting your website right will help you to get more visitors, convert more visitors into customers, and ultimately grow your business. In this post, we will look at the best practices that you need to follow while curating your website.
Keep It Simple
The best websites are for people, not for computers.
“Don’t Make Me Think! A Common Sense Approach to Web Usability.”
– Steve Krug, author
As web designers, we are often under pressure to create a website that is eye-catching, simple, and easy to navigate. We have all been there.
How do you create a website that is simple yet eye-catching?
Finding the right balance seems daunting — but it is not. It all starts with your users.
- Who are your users?
- What are their goals?
- What are their needs?
Once you know the answers to these questions, you can create a website that meets their goals and needs.
Remember that even if the website can become complex but it should not. Keep it Simple. A simple website will keep users engaged and happy.
Use Scannable Content
One of the best ways to make your site stand out from the rest of the sites is to use scannable content.
It is probably a term you have never heard before, but it is something you will notice very quickly when you start browsing the web. Scannable content is content that is easy to read and easy to navigate.
The idea behind scannable content is to make things easier for your visitors. It could be just a few lines of text with a catchy headline or a few words that are easy to read. Visitors do not have time to read a 10,000-word essay on your site. People love pictures and videos, so make sure to include them.
Whenever possible, try to include short, digestible paragraphs of text that are easy to get through. Make sure you place links at the bottom of your posts so that people can click through to other posts on your site. It will ultimately lead to more traffic.
The last thing you want to do is overwhelm your visitors with too much information. Keep things simple and use easily readable content.
Which colors to use for your website?
Colors have a powerful impact on our moods. They have a lot of influence on how people perceive your brand, website, and content.
Have you ever visited a site and thought, “I just do not like the look of this site?” It is probably the color scheme. Studies have shown that people prefer to read content presented in black text on a white background.
Color is a powerful tool in marketing. Color can use to attract attention, build trust, create authority and even increase sales. 90% of all communication is nonverbal. That means that the color you choose for your website has a lot of influence on how your visitors see your website.
The color of your website can do a lot to make it more appealing to your visitors.
What about designing the Look and Feel of your website?
"First, decide what you are trying to convey to your client. Think of the website in layers. The look is the base layer. Think of the look as the first time your client is exploring your brand. You want it to be a knockout. You want it to make them say, 'Wow! I want to learn more about this company.'"
-Jason Bacher, President, Bacher Group Inc.
The look and feel of your website can divide into three layers. The base layer is your brand, the middle layer is your message, and the top layer is your call to action. When you consider these layers, it becomes easy to build a website that makes your customer will want to come back.
Website designing is the most important component. The design encompasses the look and feel of your website and is a huge part of the user experience (UX). The design is such a critical aspect of your website that you should hire a professional to do it for you or at least a professional designer.
How to keep the website engaging?
Good content will always be king. Content is the most important thing when you are building your site. You need to understand that content is not just written words, it’s also images, videos, and social media content. One of the most difficult things about curating your site is making sure that it is always on target. Users are actively looking for information. You will need to keep track of the content that is being posted and you will need to make sure that the content is always relevant.
What is the point of posting a blog post from three years ago? If you don’t keep the content relevant and up to date, it will become outdated quickly and the whole website loses its credibility. The best way is to make sure you are tracking metrics and keep posting content that is relevant to your site.
The website is what will help attract new customers. If you are redesigning your website, remember that funnels are important and can help you get customers to convert.
We hope you enjoyed our article on how to curate the perfect website. As long as you follow the core principles we mentioned above, you will curate the perfect website for your business or personal brand. At Blue Fountain Media, we are always looking for new ways to help our clients to gain the most from their online presence. When it comes to websites, we recommend that you and your team consider customers' experience on your website.
- Is it user-friendly and easy to navigate?
- Is it stylish and unique?
- Does it have a solid call to action?
- Does it provide value to your customer?
When you can answer yes to these questions, you are on your way to creating a successful website.
If you are interested to create a website that will help you grow your business and gain more customers, we encourage you to contact us today. We are always excited to connect with new businesses and help them find success online. your visitors with too much information. Keep things simple and use easily readable content.